There are numerous aspects to our Search Engine Optimization (SEO) service, including:
We analyze the competition to determine what they’re doing, how they’re doing it, and why they aren’t doing something else. The answers to these questions ensure we’re using the best keywords, that we’re reaching the right customers, and that your website is optimized to generate as much money (aka traffic) as possible.
Using your area of business as a foundation, we thoroughly research keywords to determine the volume, value, and variety of keywords available in your industry and/or location. We use the results of that research to focus our efforts on keywords that generate actual profits for your small business, not keywords that generate high ranking.
To put it another way, if we could make you rank #1 for a term that only receives 5 searches a month and generates $0 in profit, or make you rank #7 on a term that receives 50,000 searches a month and generates $5,000 in profit, we’re aiming for #7 every time. Every. Single. Time.
Website (On-Page) Optimization:
Once we know a little about your competitors, and know what keywords we’re targeting, the next step is to update your website. We meticulously read your website, inserting keywords into the correct pages, removing conflicting keywords from other locations, and revising selected content to ensure it’s achieving its maximum ranking in search engines.
BackLink (Off-Page) Building:
Backlinks are links from other websites (Facebook, Twitter, etc.) that point to your website. Backlinks are a great way to boost your ranking, and they’re a great way to reduce your ranking. If you generate backlinks haphazardly, generate backlinks from untrusted or bad website, or use those poisonous free online backlink generators, it’s easy to see your website ranking reduced or even delisted. Therefore, using our “secret-sauce” methodology, we carefully, carefully, carefully, generate backlinks to your website to help it rank highly.
Reporting and Performance:
Our Search Engine Optimization (SEO) reports are prepared for, designed for, and written for, the non-techie. We’ve stripped out the techno-babble and the nonsense so that we can give you the information you really care about; ranking; traffic; keyword performance; website updates. We won’t bombard you with 75 pages of justification for our fee on a daily basis. You’ll receive one, just one, beautifully prepared and packaged report each month that details our work and your websites performance.